Client Overview & Requirement:
Vidyalankar Institute for International Education is a reputed educational institution located in Mumbai. They offer various foreign education programs including Engineering, Business Administration, Mass Media, and MBA courses in the USA, Canada, Australia & New Zealand.
The USP of the offering comprises 2+2 programs for undergraduate courses and 1+1 programs for graduate courses. This helps students to save 50% cost and enables waiving of the Scholastic Assessment Test.
Challenges Faced:
- The lack of brand awareness and knowledge among students and parents about 1+1 and 2+2 Study Abroad Programs.
- Rising Lead Cost for Direct Admission Campaign
- Highly Competitive Space
Strategy Implemented
- We organized webinars on various topics to educate students & parents on the benefits of Studying Abroad with VIIE.
- Content Marketing through ads focused on imparting knowledge that foreign education aspiring students and their parents are unaware of.
- Direct admission campaigns were executed with a difference, we listed the USP of each partner university and advertised them strategically on Facebook.
- Creating Brand Awareness about Partner Universities, which VIIE has a tie-up with, so that the targeted audience have more detailed information about the program
Results Achieved:
- Increased social media reach by 242.39% in the last two years
- Generated a Return on Advertisement Spent of 25X
