Client Overview & Requirement:
Freedom from Diabetes (FFD) has helped thousands of diabetics get free of medication and the many complications that diabetes brings through its diabetes reversal programs.
Challenges Faced:
We were unable to use the words ‘reversal’ and ‘insulin’ in our promotional content on social platforms, due to platform policies and restrictions.
Strategy Implemented:
Google and Youtube Ads:
- We ran search, display, video discovery & custom intent audience video campaigns
- Use of patient testimonials and success stories
- Separate landing pages to track the performance on each social platform.
- Direct payment link to the campaigns through Instamojo.
Facebook Ads:
- We categorized the audience as per demographics, unique landing page visitors, lookalike of existing session/course participants, and remarketing.
- Use of patient testimonials and success stories.
- Separate landing pages to track the performance on each social platform.
- Integrated Instamojo to the campaigns to receive direct purchase.
Influencer Marketing:
Q&A session with doctor influencers or experts in the healthcare domain which is suitable for Freedom From Diabetes.
Result Achieved:
