Client Overview & Requirement:
Inja Wellness offers Marine Collagen Supplement products in India. It’s the only collagen provider in India whose products are formulated in Japan. These products are created on a foundation that nourishes human skin, hair and nails
The client requirement was to get at least 400% ROAS (Return on Ad Spend) on product purchases through digital marketing.
Challenges Faced:
- The lack of awareness and knowledge regarding collagen among Indians.
- The price of the products being on the higher side as compared to other collagen brands.
Strategy Implemented:
Created product awareness: Researching relevant topics & educating the general public about collagen
Interest Based Targeting: As collagen helps boost health and beauty, the target audience we selected was related to health, beauty, skincare, haircare, etc.
Micro-segmentation: We ran multiple ad campaigns, each showcasing different benefits of collagen
Conversion Rate Optimization: The Site lacked the elements to convert visitors to add products to the cart and eventually making the payment. Our CRO efforts improved the conversion rate by almost 4X
Result Achieved:
- Sold 2000+ products having successfully maintained a ROAS of 580%
- Improved Website Conversion from 0.4% to 1.5%
