Is digital marketing opening doors for the New Era of Politics?

The 2016 Philippines presidential electionbroke a number of records. Facebook became a crucial battleground between the rival candidates. The elections in the Philippines were driven by Facebook. Duterte did not just win the election at the ballot. He also won it on Facebook. Duterte was not a social media genius, rather he had the most committed and social media-savvy true believers as his base.

From encouraging people to come and vote to posts briefing political parties; social media can do many things for governmental elections. With so much going around the world, Digital space has become a unique platform for discussing political opinions.

Over 560 million internet users, India is the second-largest online market in the world, ranked only behind China. It was estimated that by 2023, there would be over 650 million internet users in the country.
With more and more population in India is coming online. Indian people being enthusiastic about politics, it has created a big space.

Creating an impact on digital space can be done effectively with the help of digital marketing. India is the country which is going through a huge shift in technological and digital advancements; Where campaign via offline mode is no longer that effective.

Following tasks can be done with a proper digital marketing strategy for Political Parties in India;

• • • Holding elections
  • • Making announcements regarding elections
  • • Encouraging citizens to vote
  • • Running campaigns for political parties

Digital marketing is going to be a big helper in running elections for any country.

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