Why More Brands Are Moving to Shopify — And the Numbers Prove It

Over the last few years, one major shift has become clear in the digital commerce landscape:
High-growth brands are migrating to Shopify.

Not because it’s popular.
Not because agencies recommend it.
But because the data is impossible to ignore.

Let’s break this down with real performance numbers from two different cases (no brand names disclosed).

Case 1: The Click-to-Landing-Page Gap

Two brands, same industry, similar budgets.

Client AMV (Built on WordPress)

• 436,517 link clicks
  
• 125,408 landing page views
  
• Click → LP visit ratio: 28.78%
  

Meaning:
Out of 100 people clicking ads, only 28 reached the actual landing page.

This loss directly increases CPL, reduces conversions, and forces brands to spend more to achieve the same revenue.

Client BMV (Built on Shopify)

• 33,634 link clicks
  
• 25,908 landing page views
  
• Click → LP visit ratio: 77.02%
  

Meaning:
Out of 100 people clicking ads, 77 reached the landing page.

That is 2.7X better performance — purely because of a smoother, faster, more optimized Shopify infrastructure.

Case 2: Conversion Quality — Another Powerful Indicator

Let’s compare another set of clients from different verticals.

Client ABG (Platform WordPress)

• Link Click → Landing Page conversion: 17.5%
  
• Landing Page → Conversion: 3.37%
  
• Overall Click → Conversion: 0.59%
  

Client AMG (Shopify)

• Link Click → Landing Page conversion: 87.3%
  
• Landing Page → Conversion: 6.47%
  
• Overall Click → Conversion: 5.64%
  

Client Y’s performance is 10X better in final conversion efficiency.

So Why Is Shopify Winning?

Based on our multi-brand data across industries, here’s what consistently drives better results:

1. Faster Page Load Speed

Milliseconds matter.
Shopify themes are speed-optimized by design, reducing drop-offs.

2. Higher Infrastructure Stability

No plugin conflicts, no theme crashing issues, no random bugs that kill conversion flow.

3. Better Tracking Compatibility

Perfect for Meta Pixel, CAPI, GA4, and advanced performance setups.

4. Seamless Checkout Experience

Conversion improves when the customer journey is frictionless.

5. Scalable for Ads

Shopify handles traffic surges smoothly — crucial for brands spending big on Meta & Google.

A Practical Message for Brand Owners

Don’t take decisions just because an agency told you so.
Don’t keep running on outdated platforms because they’re “familiar.”
Don’t assume switching is expensive — losing conversions is far more expensive.

Study your numbers. Compare. Analyse. Then decide.

In every case where clients used ads extensively, moving to Shopify resulted in:

• Higher landing page visits
  
• Better engagement
  
• Lower CPL
  
• Higher conversion rates
  
• Improved ROAS
  

The platform itself becomes an accelerator for marketing.

When your website becomes the bottleneck, even the best campaigns fail.
And when your infrastructure is strong, even average ads can perform better.

Shopify is not just an e-commerce platform — it is a performance engine for modern brands.

If you’re planning to scale in 2026, choose a platform that supports your ambition, not one that restricts it.