A good agency helps you manage your ads, but a better agency helps you scale up
September 12, 2025
Why Digital Marketing Won’t Work Without Strategy
October 14, 2025
A good agency helps you manage your ads, but a better agency helps you scale up
September 12, 2025
Why Digital Marketing Won’t Work Without Strategy
October 14, 2025
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Are you really saving money by paying your agency less—or is it costing you more than you think?

The Story

Yesterday, I came across an institute that spent ₹8–10 lakhs over 4 months on marketing and got 30 admissions for their ₹9 lakh program. Out of these, 8 students backed out, leaving them with just 22 confirmed admissions.

When I asked who managed the campaign, the founder admitted— a junior resource was running everything.

Over 4-5 months , they had already spent ₹32–35 lakhs with very little to show. Why? Because they paid their agency just ₹35,000 a month. At that fee, no agency will assign senior strategists or put the right systems in place. Cost of admission ₹133,000

The Contrast

I shared our numbers. For a French institute, we spent ₹6–10 lakhs in 6 months and got 200+ admissions—for courses priced ₹18–25 lakhs each. Cost per admission ~₹ 28,000

The founder was shocked.

The difference?

  • The right strategy.
  • The right people.
  • The right investment in execution

The Lesson

Here’s the truth:

  • Agencies don’t fund campaigns from their pocket.
  • If you squeeze their fees, they’ll assign juniors.
  • Cheap is always expensive.
  • You may pay Zuckerberg (Meta) crores in ad spend—but unless you’re willing to pay the right agency the right fee, you’re just burning money
  • Next time you think of reducing your agency’s fee, ask yourself

"Am I saving money—or am I losing admissions?"

How many of you agree—cheap is always expensive?

PAARAMI DIGITAL
PAARAMI DIGITAL
WE ARE YOUR GROWTH HACKERS!! Armed with creativity, business sense, marketing know-how and technical expertise, our high-energy team unites to develop and execute strategies that grow companies. From brand strategy to web development to digital marketing, we impact revenue, scalability and sustainability of businesses globally.

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