Sales Funnel Worth
₹6.4 Cr Built

for Ecommerce Client

Current Numbers / Results / Achievements

Sales Funnel Value

INR 6.4 Cr

Leads Generated

247

Verified Leads

50

Cost Per Verified Lead (CPVL)

Rs. 776.68

Client Overview

Origa Market is a marketplace to sell used CNC Machines, providing great deals and a hassle-free process for quick selling and payment.



Belief Shared / Targets / Objectives

The objective was to generate 50 verified leads who wanted to sell their used CNC machines while maintaining a cost per acquisition (CPA) of Rs. 800. The goal was to increase brand awareness and establish Origa Market as the go-to platform and first choice for selling used CNC machines & associated parts.



Challenges Faced by the Client

The client initially faced challenges regarding the relevance of the leads received. Some CNC machines offered for sale were too old to be resold, leading to difficulties in the selling process.

To overcome this, the decision was made to focus on customers who purchased CNC machines after 2010. Additionally, targeting the MIDC Area of Mumbai did not yield the expected positive results, prompting a geographical shift to Pune and Nashik.



Our Solution (Marketing Strategy)

Facebook Ads: Static creatives proved to be effective on Facebook, with Hindi communication outperforming English in terms of response from the target audience in the manufacturing sector and specific geographical locations.

Target Customer

The primary target audience consists of individuals aged 35 to 60 years who are looking to sell their old CNC machines and related parts at the best price.

Challenges Faced in Execution

While running Google ads, targeting the right keywords posed a challenge. "Sell CNC machine" had a minimal search volume compared to "CNC machine for sale," which had the most search volume. As a result, verified leads were predominantly generated through Facebook ads with precise targeting and location parameters.

Services Provided by Paarami

  • Landing Page Development
  • Lead Generation
  • Social Media Account/Page Creation
  • Weekly & Monthly Reporting

Channels Used

Duration of the Project

The project spanned a period of three months, from March 21st to June 6th, 2023.

Future Plan of Action

The future plan involves intensifying brand awareness efforts for the Origa Market platform, emphasising the platform's ability to help individuals sell their used CNC machines and get the best price in the market.

Testimonials