Generated Over 210,000 Paid Webinar
Participants from
545+ Cities
& 21+ Countries

for a Training Brand

Current Numbers / Results / Achievements

2.8+ lakh likes and 3+ lakh followers on Facebook, 103k+ followers on Instagram, 3k followers on LinkedIn, 600+ followers on Twitter and Over 313k YouTube Subscribers

Webinar Participants

210,000

Students Acquired

30,000+

Cities Reached

545+

Countries Reached

21+

Client Overview

Avadhut Sathe Trading Academy (ASTA) is a stock market training institute dedicated to providing individuals with the knowledge and skills to achieve financial freedom through stock market education.



Belief Shared / Targets / Objectives

The main objective is acquiring paid webinar participants for their stock market eye-opener session, with a quarterly target of 18,000 participants and a cost per acquisition (CPA) of less than Rs. 2,000. The ultimate mission is to create 1 Lakh crorepatis through stock market trading.



Challenges Faced by the Client

  • Misconception of the stock market as gambling rather than a viable career option.
  • Limited reach and scalability due to focusing solely on Mumbai as the target location.


Our Solution (Marketing Strategy)

Paarami devised a comprehensive marketing strategy to address ASTA's challenges and achieve objectives:

Brand Building and Testimonials

Implemented strategies to position ASTA as a "5 Star Trainer" and collected testimonials from satisfied participants to build credibility and showcase the positive impact of ASTA programs.

Shift to Webinars

Adapted to the challenges posed by the pandemic by transitioning from seminars to webinars, enabling wider reach and participation.

Expanded Target Cities

Expanded the target cities beyond Mumbai to attract participants from diverse locations, enhancing scalability and registrations.

Dedicated Landing Page

Created a separate landing page specifically for paid event registrations to streamline the participant acquisition process.

Facebook and Google Ads

Utilized targeted advertising on Facebook and Google to reach the intended audience effectively.

Additionally, advocacy marketing was implemented to leverage the power of ASTA's existing network. Current and past students were encouraged to become advocates for the brand, sharing their success stories and positive experiences to increase credibility and attract new participants.

Target Customer

ASTA's target customers are individuals between the ages of 25 and 44, with a specific focus on those interested in stock market investing/trading and financial planning.

Challenges Faced in Execution

  • Competitor Negativity: Dealt with challenges arising from competitors spreading negativity on social media, which impacted participant numbers.
  • Quarterly Targets and CPA: The increasing quarterly targets presented challenges in achieving them within the desired cost per acquisition (CPA). Higher ad budgets sometimes result in higher ad frequency, leading to potential negative impacts.

Services Provided by Paarami

Challenges Faced in Execution

  • Competitor Negativity: Dealt with challenges arising from competitors spreading negativity on social media, which impacted participant numbers.
  • Quarterly Targets and CPA: The increasing quarterly targets presented challenges in achieving them within the desired cost per acquisition (CPA). Higher ad budgets sometimes result in higher ad frequency, leading to potential negative impacts.

Channels Used

Duration of the Project

The collaboration between ASTA and Paarami has been ongoing for more than 8 years.

Future Plan of Action

  • Content Diversification: Develop and promote new types of content to educate individuals who are unaware of the potential of the stock market and attract them to ASTA's programs.
  • Leveraging Additional Marketing Platforms: Explore new marketing platforms beyond Facebook Ads and Google Ads, including native advertising platforms like Taboola & Outbrain and programmatic advertising platforms like AdRoll & MediaMath.
  • Continuous Improvement: Continuously analyse campaign performance, conduct A/B testing, and gather customer feedback to identify areas for improvement and refine marketing strategies for optimal results.

Testimonials

Google Reviews

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