Generated Over 210,000 Paid Webinar
Participants from
545+ Cities
& 21+ Countries

for a Training Brand

Current Numbers / Results / Achievements

2.8+ lakh likes and 3+ lakh followers on Facebook, 103k+ followers on Instagram, 3k followers on LinkedIn, 600+ followers on Twitter and Over 313k YouTube Subscribers

Webinar Participants

210,000

Students Acquired

30,000+

Cities Reached

545+

Countries Reached

21+

Client Overview

The client is a renowned stock market training institute that provides individuals with the knowledge and skills needed to achieve financial freedom through comprehensive stock market training programs. Their mission is to create a community of successful traders and investors by delivering expert education and mentorship in the stock market.

 

Belief Shared / Targets / Objectives

The primary objective was to attract paid participants for their "Stock Market Eye-Opener" session. The goal was to bring in 30% more participants each quarter, with a focus on maintaining a cost per acquisition (CPA) within budget. Their ultimate mission is to empower 1 Lakh people to achieve financial freedom through stock market training.

 

Challenges Faced by the Client

  • Misconception of the Stock Market: Many individuals perceive the stock market as a form of gambling rather than a legitimate and viable career option, making it harder to attract serious participants for the training.
  • Limited Reach: The client's initial target audience was limited to Mumbai, restricting their scalability. To maximize growth, the reach needed to expand to other cities and regions.

 

Our Solution (Marketing Strategy)

Paarami Digital developed a comprehensive marketing strategy to address these challenges and meet the client's objectives:

  1. Brand Building and Testimonials: We positioned the client as a "5-Star Trainer" by utilizing testimonials from satisfied participants. This helped build credibility and demonstrated the effectiveness of their stock market training institute.
  2. Shift to Webinars: In response to the pandemic, we shifted from in-person seminars to stock market training online webinars. This adaptation not only maintained participant numbers but also expanded the reach across multiple cities and states.
  3. Expanded Target Locations: The campaign was expanded beyond Mumbai, allowing the stock market training programs to reach a diverse audience across India. This increased scalability and led to a significant rise in registrations.
  4. Dedicated Landing Page: We created a separate landing page specifically for paid webinar registrations, which streamlined the participant acquisition process and improved conversion rates.
  5. Targeted Facebook and Google Ads: We leveraged Facebook and Google ads to effectively target individuals interested in stock market training online, ensuring that the campaigns reached the right audience.
  6. Advocacy Marketing: Current and past students were encouraged to share their success stories and positive experiences, amplifying the brand’s credibility and helping attract new participants to the stock market training institute.

Target Customer

The client’s target audience included individuals aged 25-44, specifically those interested in stock market investing, trading, and financial planning. These individuals were looking to gain knowledge and skills through expert-led stock market training online programs.

Challenges Faced in Execution

  • Competitor Negativity: The client faced challenges from competitors spreading negativity on social media, which impacted participant numbers. We addressed this through proactive reputation management and positive advocacy from past students.
  • Quarterly Targets and CPA: Meeting quarterly targets within the desired CPA posed a challenge due to rising ad costs. The higher ad frequency required a careful balance between scaling the campaigns and maintaining cost efficiency.

Services Provided by Paarami

Challenges Faced in Execution

  • Competitor Negativity: Dealt with challenges arising from competitors spreading negativity on social media, which impacted participant numbers.
  • Quarterly Targets and CPA: The increasing quarterly targets presented challenges in achieving them within the desired cost per acquisition (CPA). Higher ad budgets sometimes result in higher ad frequency, leading to potential negative impacts.

Duration of the Project

The collaboration between the client and Paarami has been ongoing for over 8 years, during which we continuously refined strategies and adapted to evolving market conditions to achieve long-term growth.

Future Plan of Action

  1. Content Diversification: We plan to develop new types of content to further educate individuals who are unfamiliar with the stock market’s potential, ultimately attracting them to the stock market training institute.
  2. Exploring New Marketing Platforms: To expand beyond the current platforms, we will explore native advertising options like Taboola, Outbrain, and programmatic advertising platforms such as AdRoll and MediaMath.
  3. Continuous Improvement: We will continue to analyze campaign performance, conduct A/B testing, and gather customer feedback to refine and improve our marketing strategies for optimal results.

By integrating strategic marketing efforts, Paarami Digital helped the client expand their reach, boost participant engagement, and increase enrollment for their stock market training online programs, driving significant growth for the institute.

Testimonials