Successfully Generated 4,500 Leads

for an educational institution, Demonstrating Cost-Effective Marketing Strategies

Current Numbers / Results / Achievements

Number of Generated Leads

4,500

Average Cost Per Lead (CPL)

Rs. 300

Client Overview

Vidyalankar Sciences offers comprehensive coaching services for science students and specializes in JEE, NEET & CET preparation, as well as guidance and support for students throughout their academic journey.



Belief Shared / Targets / Objectives

The objective was to generate leads for their coaching services at an effective cost and establish Vidyalankar as one of the leading coaching centres in Mumbai and Pune.



Challenges Faced by the Client

Vidyalankar Sciences encountered challenges in generating sufficient leads and sales through traditional marketing methods. The client needed a more effective strategy to reach their target audience and increase student enrollment. They sought the expertise of Paarami to devise a comprehensive digital marketing plan.



Our Solution (Marketing Strategy)

To address these challenges, Paarami implemented a digital marketing strategy using Facebook and Google ads. By leveraging these platforms, we aimed to generate high-quality leads and increase sales for Vidyalankar Sciences.

Our marketing strategy focused on targeting parents of 10th-grade students aspiring to pursue engineering or medical studies. We utilised Facebook and Google ads to reach this specific audience and position Vidyalankar Sciences as the top coaching centre in the region. Through webinars, seminars & personalised guidance, we aimed to engage parents and students, highlighting the benefits of Vidyalankar's coaching programs.

Target Customer

The target customer comprised parents of students aiming for science studies and seeking coaching for competitive exams such as JEE, NEET & CET. The goal was to engage and guide these parents & students through informative webinars and seminars.

Challenges Faced in Execution

During the execution phase, we faced challenges related to the development of a suitable landing page and the availability of high-quality ad creatives. Initial feedback on leads was not properly provided, hindering the optimization of lead generation campaigns. Additionally, testimonials from students' parents were generated on demand to create a more impactful connection with the target market.

Services Provided by Paarami

Channels Used

Duration of the Project

We have been working on the Vidyalankar Sciences project since January 2021.

Future Plan of Action

Moving forward, our future plan involves refining the landing page to enhance its effectiveness in capturing leads. We will continue to optimise Facebook, Instagram, and Google ad campaigns, focusing on targeting the right audience with compelling ad creatives.

Additionally, we will implement a robust lead nurturing process to improve lead conversion rates and provide timely feedback on lead quality to enhance campaign performance further. To strengthen the online reputation of Vidyalankar Sciences, we will proactively manage reviews & testimonials, encouraging satisfied parents and students to share their positive experiences.

Testimonials