Reduced CPA from ₹420+ to ₹293 and 14000+
Leads

for an Educational Institute

Current Numbers / Results / Achievements

No. of leads

14,024

Cost per Acquisition

293Rs.

No. Of Admissions

300+

Client Overview

Vidyalankar Institute for International Education (VIIE) is an educational institute in Mumbai that offers affordable & innovative foreign education programs to Indian students in collaboration with top universities in the USA, Canada, UK, etc.

The institute is committed to offering a comprehensive Global Pathway Program that comprises studying the program's initial years in India before venturing abroad for international education. Their primary goal is to deliver a superior integrated degree college experience at affordable costs and facilitate international placements.



Belief Shared / Targets / Objectives

VIIE aimed to decrease the Cost Per Acquisition (CPA) and enhance the overall lead quality for their study abroad programs, including BBA, BMM, MBA, BS, and PGDM. The objective is to generate valid admissions leads through efficient campaigns, increase brand engagement, and expand reach.



Challenges Faced by the Client

VIIE encountered a major challenge with their previous campaigns, where the average CPA exceeded 420.



Our Solution Marketing Strategy

  • We implemented Facebook and Google campaigns to address this challenge, successfully reducing the average CPA to 300 rupees. Moreover, we improved the lead quality, resulting in a remarkable increase in Return On Ad Spend (ROAS).
  • We ensured transparency by providing regular, detailed reports on the performance of Facebook and Google campaigns, meeting the client's requirements.
  • Additionally, we offered guidance and collaborated closely with the client’s development team to address any delays.

Target Customer

The target audience for VIIE includes students aged 18-23 seeking higher education opportunities abroad and parents aged 40-52 who aspire to provide their children with better educational prospects overseas.

Challenges Faced in Execution

During the execution of the project, we encountered certain challenges including:-

  • Client involvement: The client desired active involvement in audience building on Facebook, requiring daily reports for Facebook and Google campaigns.
  • Development delays: There were some development-related issues from clientside, resulting in delays in campaign implementation.

Services Provided by Paarami

Channels Used

Duration of the Project

We have been working on this project since December 24, 2019.

Future Plan of Action

To further enhance lead generation, we plan to scale up Facebook and Google campaigns, optimizing them for improved reach, engagement, and conversions.

Testimonials