Successfully Generated Over 5,700 Leads in a Span of Four Months

for an Educational Institution

Current Numbers / Results / Achievements

Number of Leads

5,702

Number of Customers Acquired

350

Instagram Followers

7,284

YouTube Subscribers

76,700

Client Overview 

VGLD stands for Vinod Gupta Learning Destination and provides online as well as offline tutoring for finance-related courses for ACCA, CFA & CMA, catering to students aspiring to become finance professionals.



Belief Shared / Targets / Objectives

The target was to generate a total of 300 admissions for the client’s courses, namely ACCA, CFA and CMA, over a period of 3 months.



Challenges Faced by the Client

There was a lack of awareness about the courses, especially the ACCA course, despite it being a course which can be compared to CA. Additionally, when running ads internally, the client encountered high cost-per-acquisition (CPA) for each lead, along with low lead flow.



Our Solution (Marketing Strategy)

Paarami developed a complete marketing strategy to address VGLD's challenges and meet their objectives:-

  • Brand Awareness: We created engaging video content, including reels and other videos, to build awareness for VGLD and promote their finance courses.
  • Lead Generation: Our team implemented targeted campaigns using Google Ads, including search ads, YouTube ads, display ads, call ads, etc. We also utilised Facebook Ads, including lead generation campaigns, video awareness campaigns & call ads to generate quality leads for VGLD's courses. Ad campaigns were run targeting various cities in India and the UAE.

Target Customer

The target customers for VGLD are students aspiring to become finance professionals, ranging from individuals who have passed HSC to those currently pursuing their degrees in finance-related fields. The courses are designed to cater to the needs of both aspiring finance professionals and existing finance professionals seeking career advancement.

Challenges Faced in Execution

During the execution phase, we faced challenges in identifying the precise target audience for Google and Facebook ads. This involved determining the most effective ad types and messaging strategies. Additionally, we encountered the need to adapt the campaigns based on the specific preferences & responses of different target groups.

Channels Used

Duration of the Project

The collaboration between Paarami and VGLD spanned four months, during which we executed and optimised the marketing campaigns.

Testimonials