Played a Key Role in Setting a Guinness World Record
by Securing 1700 Paid Registrations

for an EdTech Startup

Current Numbers / Results / Achievements

Leads Generated

2,800

Paid Registrations

1,700

Average CPA

Rs. 1,200

Client Overview

Tinkertime, an EdTech Startup focused on teaching robotics to children, was launching a unique aeromodelling program targeting school students aged 8-16. The program offered summer camp sessions on aeromodelling.



Belief Shared / Targets / Objectives

The objective was to conduct aeromodelling sessions through a paid webinar and achieve 2500 paid student registrations, helping surpass the Guinness World Record for “Most live viewers of an Aeronautical lesson video on YouTube.” With a monthly budget of ₹30 lacs, the client had high expectations for the project's success.



Challenges Faced by the Client

When Tinkertime approached Paarami, they had no social media presence. Paarami started from scratch by creating their social media profiles. Initially, Tinkertime had limited followers and engagement, and they had set ambitious targets for their brand. Paarami worked diligently to increase their followership, establish their brand, and overcome these challenges through strategic guidance and creative marketing.



Our Solution (Marketing Strategy)

  • Build a Strong Campaign:
    • Developed the "Aeroplane wala Summer Camp" campaign to promote the program.
    • Conducted a photoshoot involving parents and students to build brand credibility.
    • Engaged a celebrity from the popular TV show TMKOC to increase brand visibility.
  • Content Creation:
    • Created compelling and engaging content for social media communication.
    • Filmed videos with children from parents in our network and used them in ads.
    • Organized a shoot with a select group of students and parents to gather high-quality marketing materials.
  • Facebook Ads:
    • Implemented a Facebook ads campaign targeting parents of students aged 8-16.
  • Online Reputation Management (ORM):
    • Managed the brand's online reputation to ensure a positive image.
  • Sales Conversion & Customer Support Teams:
    • Assigned dedicated teams to handle sales conversions and customer support.

Target Customer

The target market comprised parents across India with children between the ages of 8 and 16

Challenges Faced in Execution

As a relatively new brand, Tinkertime faced challenges in building trust and credibility in the market. Initially, the use of Google Channels did not yield the desired results, prompting a switch to Meta Channels for promotion. Despite the time constraints, Paarami executed activities efficiently.

Services Provided by Paarami
  • Landing Page Development
  • Lead Generation
  • Online Reputation Management (ORM)
  • Social Media Management
  • Session Registrations
  • Sales Conversion Team 
  • Customer Support Team

Channels Used

Duration of the Project

Paarami worked on the Tinkertime project from March 2023 to May 2023

Website Link: https://tinkertime.in/pehliudaan

Social Media Links:-

Instagram: https://www.instagram.com/tinkertime.social

Facebook:https://www.facebook.com/tinkertime.social

Testimonials