for an Educational Institute Operating on a Limited Budget
Current Numbers / Results / Achievements
1315
290
Client Overview
Rainbow School is a renowned school brand in Thane with 7 branches of preschools and the main branch of CBSE School. With a focus on providing a conducive learning environment and supporting all-round development, Rainbow School aims to be a market leader among schools in Thane.
Belief Shared / Targets / Objectives
The main objective was to enhance the flow of admissions and increase its number, with a target of generating 150 leads for the CBSE School as well as Preschools in the given budget.
Challenges Faced by the Client
The client was facing major challenges in acquiring the required number of admissions and received low-quality inquiries. These obstacles impacted their growth and required effective solutions.
Our Solution (Marketing Strategy)
Paarami developed a comprehensive marketing strategy to address the client's objectives:
- Google and Meta Marketing Campaigns: Regular campaigns were run to generate high-quality leads and ensure a consistent flow of inquiries for preschools and CBSE school admissions.
- Facebook Lead Generation Campaigns: Targeted campaigns were run for preschools and CBSE school admissions, as well as for special programs like summer camp and free trials.
- Effective Communication: A thorough understanding of parent preferences was gained, resulting in the development of compelling and relatable ad copies that highlighted the comfort and homely atmosphere of Rainbow School.
Target Customer
The main target audience was parents seeking admissions for their children and having the capacity to afford the comparatively higher fees of Rainbow School.
Challenges Faced in Execution
The primary challenge was aligning with the client's specific requirements. Through effective communication and collaboration, Paarami gained clarity and tailored the marketing efforts accordingly.
Another challenge involved choosing the most suitable communication approach, which was addressed by understanding parents' priorities and emphasising the child's comfort in the school environment. Our copy “They learn faster when school feels like home”, with the creative showcasing children happily playing or engaging in an activity, proved to be a game-changer in our Facebook campaigns.
Channels Used
Duration of the Project
9 Months
