5000 Leads Generated
at an Average Cost Per
Lead (CPL) of Rs. 45

for a Farm Resort

Current Numbers / Results / Achievements

Leads

5,000

Avg. CPL

Rs. 45

Client Overview

Gaudham Periyar Farm offers a serene and rejuvenating eco-stay experience in the picturesque location of Khopoli, Maharashtra. The farm provides staycation services for individuals and groups seeking a tranquil getaway amidst nature's beauty.



Belief Shared / Targets / Objectives

The objective was to generate leads and increase sales for their staycation services. The target included generating 1000 leads per month and establishing Gaudham as a leading eco-stay facility in Khopoli.



Challenges Faced by the Client

The client was facing challenges in generating leads and sales through their existing marketing efforts. Additionally, they lacked high-quality visual content, including photos, videos, and engaging marketing materials to showcase the unique experiences offered by the farm effectively.



Our Solution (Marketing Strategy)

Paarami devised a marketing strategy to address Gaudham's challenges and meet their objectives:

  • Visual Content Enhancement: We organized a professional photoshoot at Gaudham's farm to capture high-quality images & videos that truly showcased the serene and enjoyable experiences available. These visuals became the foundation for our marketing materials.

  • Facebook Ads: We utilized Facebook ads as the primary marketing channel to generate leads and promote Gaudham's staycation services. Our ad campaigns showcased the picturesque landscapes, tranquil ambience & delightful experiences available at the farm, targeting families and groups seeking a peaceful day outing or staycation.

Target Customer

The target customers for Gaudham Periyar Farm were families and groups aged 25 and above, including families with children who desired a serene and enjoyable day outing or staycation experience amidst nature's beauty.

Challenges Faced in Execution

During the execution phase, we encountered challenges related to the availability of high-quality visual content. The initial low-quality images provided by the client did not effectively capture the essence of the farm, necessitating a professional photoshoot. Additionally, there were challenges with lead follow-up and feedback, as well as initial delays in timely response and communication.

Services Provided by Paarami
  • Landing Page Development
  • Lead Generation
  • Online Reputation Management (ORM)
  • Social Media Marketing

Channels Used

Duration of the Project

Our collaboration with Gaudham Periyar Farm began in December 2022, and we have been working on their marketing initiatives since then.

Future Plan of Action

Moving forward, our future plan involves further increasing lead generation and customer acquisition to drive sales growth for Gaudham Periyar Farm. We will continue to optimize Facebook and Instagram ad campaigns, refine targeting strategies, and implement effective lead follow-up processes to maximize conversion rates.

Additionally, we will explore collaborations with relevant influencers, enhance online reputation management efforts, and strengthen customer support & feedback mechanisms to ensure exceptional guest experiences and foster customer loyalty.

Website Link:

https://www.gaudham.org

Social Media Links:-

Facebook:

https://www.facebook.com/GaudhamPawasalawadi

Instagram:

https://www.instagram.com/gaudhampawasalawadi

Testimonials