Sold 20,000 Units of Client's Products
for a Collagen Brand
Current Numbers / Results / Achievements
Products Sold
20,000 units
ROAS Achived
7x
Marketplace Sales Growth
50% from amazon and Nykaa
Brand Search Volume Increase
63%, growing 20% monthly
Client Overview
INJA Wellness, an ecommerce brand based in India, specializes in selling high-quality marine collagen supplements sourced from Japan. Collagen is a type of protein made from fish scales.
Belief Shared / Targets / Objectives
INJA Wellness aimed to become the leading brand in India for the finest collagen-based health, wellness & beauty products. The primary objective was to achieve 400 orders per month at a 4x return on ad spend (ROAS).
Challenges Faced by the Client
- Low ROAS: The initial ROAS was only 2x, indicating the need for improved conversion rates and profitability.
- Lack of Brand Awareness: INJA Wellness was not a well-known brand, and the target audience lacked awareness regarding collagen and its health benefits.
- Intense Competition: Competitors offering lower-cost, low-quality products created challenges for INJA Wellness to position their comparatively higher-cost, premium-quality supplements.
Our Solution (Marketing Strategy)
Paarami developed a comprehensive marketing strategy focused on creating awareness about collagen, promoting its benefits, establishing the INJA Wellness brand, building credibility, and driving product sales. The key elements of the strategy included:-
- Brand Awareness Campaigns: Promoting collagen and its benefits to generate awareness and educate the target audience.
- Retargeting Campaigns: Targeting individuals who had watched 50% of the awareness campaign videos, enhancing the chances of conversion.
- Conversion Campaigns: Utilizing conversion campaigns with a focus on high-value products to improve ROAS.
- Influencer Marketing: Collaborating with influencers to establish brand credibility and leverage their content for conversion ads.
- Celebrity Endorsements: Creating content with celebrity endorsements to enhance product credibility.
- Educational Content: Promoting informative content to highlight the importance of collagen in enhancing beauty, hair, fitness & overall health.
Step-by-Step Approach:
- Create awareness about collagen and its benefits
- Promote the INJA Wellness brand
- Establish credibility through influencer partnerships and celebrity endorsements
- Educate the target audience about the need for collagen
- Drive product sales
- INJA PRO Collagen
- INJA Life Blueberry Collagen
- INJA Life Lemon Collagen
- INJA Fit Chocolate Collagen
- INJA Fit Coffee Collagen
- INJA Beauty Lychee Collagen
- INJA Beauty Mango Collagen
- INJA Beauty Orange Collagen
Target Customer
The target customers for INJA Wellness collagen supplements were individuals aged between 25-55 years, primarily in tier 1 cities, with high-earning job titles and a desire to enhance their beauty, hair, fitness, health, and nails. The target audience consisted of individuals who were educated about collagen and willing to invest in high-value supplements.
Challenges Faced in Execution
- Seasonal Promotions: Ad creatives had to be adjusted with the expiration of seasonal promotion codes, leading to temporary pauses in campaigns and hindering scalability.
- Intense Competition: INJA Wellness faced competition from brands offering low-cost products and funded brands with aggressive marketing strategies.
- Lack of Brand Awareness: Overcoming the challenge of low brand awareness and educating the target audience about collagen's benefits.
- Other marketplace (amazon, hyuga life, nykaa) selling our own products at a cheaper cost.
Services Provided by Paarami
Channels Used
Future Plan of Action
The future plan includes further optimising the cost of conversion, increasing ROAS, and scaling up the campaign to drive more conversions.
Website Link -
https://www.injawellness.com
Facebook -
https://www.facebook.com/WELLNESS.INJA
Instagram -
https://www.instagram.com/inja_wellness
Youtube -
https://www.youtube.com/channel/UCUmpNNXIDqICB4lQr9QzgIg
Testimonials
Team Paarami Digital Marketing is professional, competent and proactive. They have developed our website www.gtlinfra.com and manage SEO and social media posts.
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In the retail sector, the adage to live by is “Jo Dikhta hai Wo Bikta hai”. As good or unique the product might be, if it does not catch the eye of the public, it will have no buyers. Design is just as important as quality. Eye-catching design does not mean garish, over the board filled with hues of red, blue and green. Instead, the design needs to capture the essence of the product and showcase it in such a way that it delivers the message and catches the eye. It is as difficult to achieve as it sounds. Paarami Consulting has done it brilliantly for Ingä Honey Sticks.
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Sanket Nikte
