Achieved Traffic Increase
of 650% in just 1.5 years
for a Marijuana Healthcare Business Website
Current Numbers / Results / Achievements
Initial Traffic (Oct 2021)
5,142 visitors
Current Traffic (May 2023)
38,546 visitors (650% increase)
Avg. GMB Calls per Location
600-700
Client Overview
Besame Wellness, a fully licensed cannabis (medical marijuana) dispensary in Missouri operates across five locations in the state, serving individuals with medical marijuana prescriptions.
Belief Shared / Targets / Objectives
The objective was to enhance website visibility and bring a more relevant audience to the website. The number of monthly visitors to the website at the beginning of the project was around 5500, and the target was to increase the traffic by 3x within the next 6 months.
Challenges Faced by the Client
No Possibility of Paid Marketing:Since the Cannabis business comes under the susceptible category, it wasn’t possible to improve website visibility using any sort of ads. There were many limitations on what could be posted on social media as well.
Unoptimised website content:The website content and structure were not fully optimised. Many technical issues were holding the website back from ranking higher in search results.
Low Local Visibility:Since Besame Wellness only operates in Missouri state and 5 specific locations, it was important to have very high local visibility. However, this wasn’t the case when we started working on the project.
Our Solution (Marketing Strategy)
With paid advertising limitations, Paarami recommended an SEO-focused approach to drive website traffic. The strategy involved:-
- SEO Research: Conducted extensive research to identify relevant keywords and target local search queries.
- On-Page Optimization: Improved website structure, meta tags, header tags, and keyword-optimized content to enhance search engine visibility.
- Off-Page Submissions: Leveraged Google My Business listings and cannabis-related directories to drive traffic from local search queries.
- Content Creation: Created engaging and informative blogs, focusing on long-tail keywords and relevant topics to attract organic traffic.
- Google My Business Optimization: Optimized Google My Business profiles for each location to increase local visibility and generate phone calls.
Target Customer
We targeted individuals in Missouri who were prescribed medical marijuana as part of their treatment plan.
Challenges Faced in Execution
- Limited off-page submission options due to cannabis dispensaries being a susceptible topic.
- Low domain authority of the website necessitated content & blog creation on relevant topics and optimisation for long-tail keywords to initially attract traffic.
Services Provided by Paarami
Channels Used
Duration of the Project
The project has been ongoing for the last 1.5 years, starting in October 2021..
Future Plan of Action
Moving forward, the focus will remain on maintaining and further improving search engine visibility, expanding content creation efforts, and leveraging other SEO techniques to sustain the upward trajectory of website traffic.
Continual optimisation of Google My Business listings and local search presence will be prioritised to drive more phone calls and in-store visits, supporting the growth of Besame Wellness as a leading cannabis dispensary in Missouri.
Testimonials
Team Paarami Digital Marketing is professional, competent and proactive. They have developed our website www.gtlinfra.com and manage SEO and social media posts.
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Paarami Consulting has been closely working with our Company, Dusane Infotech for the past few years and has been quite successful in all our web based initiatives, including SEO activities and LinkedIn initiatives. It has also helped us with other marketing related work, including creation of website design and sales collaterals. Sushant and his team have grasped the nuances of the gaming technology industry over a period of time, having been closely working with us. They remain crucial to our continuing marketing and brand building efforts.
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Sanket Nikte
