Achieved a 7x Return
on Investment in
Marketing

for a UC Distributor

Current Numbers / Results / Achievements

Overall Leads Generated

3,600

Marketing Qualified Leads

40%

Client Overview

FVC, a leading unified communication distributor in the UAE, is a trusted value-added distributor for leading technology giants like Logitech, Poly, Barco, and more.



Belief Shared / Targets / Objectives

FVC sought Paarami Digital's expertise for lead generation through SEO services. After the initial briefing, we recommended combining SEO with inorganic promotion for optimal results..

The primary objective was to generate high-quality leads for FVC for Logitech’s Video Conferencing solutions by targeting the UAE, Saudi Arabia, and Africa.



Our Solution (Marketing Strategy)

Inorganic Promotion and Webinar Support: Paarami Digital strategically deployed inorganic promotion to drive lead generation for FVC and Logitech. A targeted digital campaign was meticulously set up to support an upcoming online webinar organized by FVC and Logitech, aiming to drive registrations and active participant engagement.

Different Campaigns Run:

Target Customer

  • Target Location: Dubai, Saudi Arabia, Sharjah, Abu Dhabi, Qatar
  • Target Audience: CIO, Director IT, Manager IT, Vice President IT, Technology Heads

Challenges Faced in Execution

The major challenge was competing against other brands running advertisements in the same region for similar solutions. Identifying appropriate keywords that were less contested by competitors posed a challenge.

Thorough keyword research and a long-tail keyword strategy were employed to generate results. Reducing the cost per lead was another challenge which was addressed through an effective channel mix strategy.

Successful Webinar Campaign

Paarami Digital exceeded expectations by securing webinar participants for FVC and Logitech within just five days of launching the campaign. The digital promotion campaign effectively generated awareness and drove registrations, showcasing Paarami Digital's expertise in lead generation.

Channels Used

Duration of the Project

1.5 Years

Logitech Partnership and Extended Projects

Impressed by the results, the Logitech UAE Marketing Manager allocated a budget for a quarter to run a pure lead generation campaign. Over three months, Paarami Digital delivered over 150 relevant leads, resulting in an impressive 15X return on investment (ROI).

This success led to Logitech hiring Paarami Digital as an independent vendor to manage lead generation for the entire MEA region. Additionally, FVC awarded Paarami Digital five more vendor projects, including Barco, Zoom, SMART, BeyondTrust and Polycom, with substantial budgets allocated to lead generation.

Through our integrated marketing approach, Paarami Digital successfully generated high-quality leads, amplified brand awareness, and established strong partnerships with FVC and Logitech, setting the foundation for continued success in the MEA region.

Testimonials