Generated 14,500 High-Quality Leads for a Study Abroad Consultant at Unbeatable Cost Efficiency
for a Study Abroad Consultant
Current Numbers / Results / Achievements
Overall Enquiries
14500
Leads Generated per Month
1110
Client Overview
Admit Abroad is a Study Abroad Consultant in Mumbai providing end-to-end foreign education services including university shortlisting, documentation, finance, visa assistance, and coaching for standardized tests like GRE, IELTS & TOEFL.
Belief Shared / Targets / Objectives
The target was to generate 1100 leads per month in December, January & February, followed by the same in June, July & August months. The objective was to generate leads interested in studying abroad and appearing for IELTS/TOEFL/GRE so that we could offer them our coaching services.
Challenges Faced by the Client
Admit Abroad initially faced challenges in lead generation, lead quality, and high cost per lead (CPL). They had specific requirements for leads located in Mumbai and a lofty aim of generating 1,000 leads per month while working within a very limited budget.
Our Solution (Marketing Strategy)
Paarami devised a comprehensive marketing strategy to address the client's objectives:
- Facebook Ads: Developed unique webinar topics to engage the target audience and attract quality leads. Implemented Direct Admissions Campaigns to streamline the admissions process and increase lead flow. Utilised targeted campaigns for specific countries (e.g., New Zealand, US, Australia) to cater to diverse student preferences.
- Google Search Ads: Implemented targeted search campaigns to maximise lead volume and expand reach.
- Lead Quality Improvement: Incorporated Typeform to enhance lead quality and better understand prospective students' needs.
Target Customer
The primary target audience consisted of students aged between 19 and 24 years who were interested in studying abroad and pursuing coaching for standardized tests like IELTS, TOEFL & GRE.
Challenges Faced in Execution
Challenge due to changes in webinar topics, frequent campaign modifications, and the need to adapt to the client’s high expectations in terms of generating leads within the same budget. However, effective communication and flexibility helped address these challenges and ensure campaign success.
Services Provided by Paarami
- Lead Generation
- Social Media Account / Page Creation
- Daily & Monthly Reporting
Channels Used
Duration of the Project
Team Paarami successfully worked on this project for over 3.5 years.
Websitet
Social Media Links
Facebook: https://www.facebook.com/AdmitAbroad Instagram: https://www.instagram.com/admitabroad/?hl=en
Testimonials
Team Paarami Digital Marketing is professional, competent and proactive. They have developed our website www.gtlinfra.com and manage SEO and social media posts.
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Paarami Consulting has been closely working with our Company, Dusane Infotech for the past few years and has been quite successful in all our web based initiatives, including SEO activities and LinkedIn initiatives. It has also helped us with other marketing related work, including creation of website design and sales collaterals. Sushant and his team have grasped the nuances of the gaming technology industry over a period of time, having been closely working with us. They remain crucial to our continuing marketing and brand building efforts.
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It’s been over 6 years of association with Paarami. They have been there when SEE was just an idea.
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Delighted to share this testimonial.
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We started working with Paarami team in April, 2015
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Thank you
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Avadhut Sathe, Financial Trader, Trainer and a Mentor
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In the retail sector, the adage to live by is “Jo Dikhta hai Wo Bikta hai”. As good or unique the product might be, if it does not catch the eye of the public, it will have no buyers. Design is just as important as quality. Eye-catching design does not mean garish, over the board filled with hues of red, blue and green. Instead, the design needs to capture the essence of the product and showcase it in such a way that it delivers the message and catches the eye. It is as difficult to achieve as it sounds. Paarami Consulting has done it brilliantly for Ingä Honey Sticks.
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Hitendra Jetley, Head Delivery , Dusane Infotech Pvt Ltd
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IEOVERSEAS MULUND
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Great work done by Paarami team on branding and digital marketing
Sanket Nikte
