Why do we get so many promotional emails every day?
As we all know today in this day and age we cannot manage without being online, as our life revolves around being online for all most all the possible aspects of our life be it personal, professional and social. We all are never the less online 24 / 7. Online is the definitely the new medium for marketing as well. There are various forms of online marketing namely, search marketing, pop-up ads & video commercials but there is another form of online marketing as well which is tapped and untapped at the same time and that is Email Marketing.
Do you not find yourselves bombarded with promotional emails every time you check your emails? Why? Why do we get so many promotional emails every day? This is because many companies have understood and witnessed the importance of Email Marketing and swears by it.
Few of the benefits of Email Marketing are listed below.
Cost Effective: Email marketing is probably the only and the most cost effective mode of marketing online. You do not need a ton of employees to do this type of marketing. You just need to invest in collecting the details of potential clients through genuine ways. You need a designer to design emailer, content writer & finally the resources like the computer and a person operating it to name a few.
Larger Audience: Email Marketing enables one to reach out to a larger audience just with a quick click. It also allows to reach out to the specifically target audience.
Informative, Creditability & Authenticity: Having something in black & white or in writing definitely helps in giving mileage in form of credibility & authenticates the source with all the possible information required. As we all know we all look forward to look up information online for any and everything. Email Marketing helps one to find the Information which a company wants to give you about their new services or products. However it also helps one to go ahead and read more in detail and to see it for themselves with the links and additional information at a given point of time. It helps one to go through the official website of the concerned company and do a quick check to satisfy one’s quest to know more by researching more and looking up for the company’s services or products.
Quick Connect: Email Marketing allows one to connect just by a quick click to the desired page of shopping or enrolling for any companies’ products or services. It is the fastest way of connecting the consumer to the products or services which is again as per the convenience of the consumers.
Personal Connect: Some consumes do prefer the conventional way of going about things. Some consumers might still prefer to speak to a person or meet them in person before engaging in any way with a company. This particular aspect is also taken care in Email Marketing. For instance, Email Marketing will enable the companies to give and option of speaking to a telemarketer with an icon to click on or companies mentioning their toll free numbers or to chat online with a live person or simply to schedule a specific venue, time & date for a representative to see the potential consumer in person.
Email Marketing helps the companies to put forward the information about their products & services that they would like to & eventually help them to give more and reach the target audience at lightning speed in the most cost effective way.
A lot of companies have understood the importance of it & have seen extraordinary returns and there are many more following this strategy and incorporating Email Marketing in their Marketing Campaigns.