Digital Marketing Case Study of Optician Software Solution Company

Digital Marketing Case Study of Optician Software Solution Company Industry: Software solutions Client Business: The client is an UK based ophthalmic software company. Their core expertise is in the ophthalmic sector. They provide the best ophthalmic software solution to opticians.They strive to provide the best ophthalmic software solution bytaking feedback from their end customer and nurturing & improving their practice management software. Client had a website which had been created 4-5 years back and were not happy with the overall outlook of the website. Business Objectives: The client wanted to redesign andre-launch their website with new look which can generate more awareness among the end users about their ophthalmic software solution. Our Solution: We held few meetings with client to understand their product, how it was different from others, features of existing products & its demand in the market. We analyzedthe flaws in their current websiteand restructured the design [...]