Digital marketing

/Tag: Digital marketing

Digital Marketing Case Study of Optician Software Solution Company

Digital Marketing Case Study of Optician Software Solution Company Industry: Software solutions Client Business: The client is an UK based ophthalmic software company. Their core expertise is in the ophthalmic sector. They provide the best ophthalmic software solution to opticians.They strive to provide the best ophthalmic software solution bytaking feedback from their end customer and nurturing & improving their practice management software. Client had a website which had been created 4-5 years back and were not happy with the overall outlook of the website. Business Objectives: The client wanted to redesign andre-launch their website with new look which can generate more awareness among the end users about their ophthalmic software solution. Our Solution: We held few meetings with client to understand their product, how it was different from others, features of existing products & its demand in the market. We analyzedthe flaws in their current websiteand restructured the design [...]

History of Snapchat and it’s entry into the Digital World

History of Snapchat and it’s entry into the Digital World Just little over four years ago Snapchat, was supposedly just an idea which contextualized on human emotion "Live in the Moment" by It’s founder evan spiegel and friends. Four years later now, over 100 million downloads and 7 billion daily video views later it is one of the hottest consumer attention seeking platform for business owners competing with social media giants such as Facebook. So how does an Image messaging app get here? Let’s find out! What is Snapchat? The norm of the Internet age was to make and document so that the content will be digitally stored on the cloud forever. Snapchat went totally the opposite way and is predicated on reality i.e. moments are temporary. That’s exactly the feeling and behavior Snapchat is mapped into.The app lets you create temporary content in the form of photos and [...]

Proven Digital Marketing Strategies for Every Hotel & Resorts

Proven Digital Marketing Strategies for Every Hotel & Resorts If you are an hotelier or a resort owner and need to step up on your existing marketing strategies, then the digital realm may have some smart plans for you. In the present internet fuelled times, it is important for any hospitality business to try digital marketing as it reaches a wider range of audience and impacts the credibility of any place. Digital marketing is a great way to save your big portion of commission that usually goes out to commission agents and also a big step in your brand management. Here are a few challenges that are commonly faced by the hospitality industry and how digital marketing can help tackle those with a smart approach: Lack of credibility: The rules of the travel game have changed. These days’ people make sure that they read sufficient hotel reviews and check [...]