Digital Marketing Case Study of an Educational Product Company
Client is in the business of innovative STEM (Science, Technology, Engineering & Math) working models. These working models can be installed in the form of Mini Science Centers at Schools or Mega Science Centers at district/city level. Client is the pioneer in installing mini science centers at schools in India. Mini Science Center includes 60 table-top interactive math & science working models/exhibits along with informational backdrops & user manuals.
Client wanted to expand his business by taking Mini Science center to every school in India. He identified 2 channels – Pan India distributor network and CSR Programs in the education sector.
The client was very well aware of the advantages of digital marketing over traditional marketing. He contacted us through Google Search.
We understood client’s business model. Visited schools in Mumbai where Mini Science Centers were installed. Studied all 60 working models comprising of Mini Science Center. Talked to the staff to understand their experience at schools & with teachers.
We also had one-to-one conversations with school principals & teachers to understand their experience & expectations from Mini Science Center utility. Many students enthusiastically expressed their happiness & hopes towards this new initiative at their school.
Based on the study, we launched new website highlighting credibility of the client. Optimized website for key product search terms. We started managing client’s social media profiles – Facebook & LinkedIn. Launched paid advertising campaigns on Facebook & LinkedIn to create awareness about the product.
Started campaigns around developing distributor network on key industry portals. Grown business connection on LinkedIn with CSR officials and generated CSR inquiries from top company officials.
Launched blog around the product and education system in India and promoted the content on various platforms to get organic traffic.
What We Did:
- Website Revamp
- Social Media Optimization
- Blog & Content Marketing
- Paid Advertisements
- LinkedIn Network Development
- Email Marketing
- 5 folds increase in website traffic in 6 months
- Generated 400+ distributor inquiries from over 25 states across India
- #1 Google ranking for 15+ high volume product search keywords
- Received CSR inquiries from top corporate