Office Interior Design Company case study
Industry: Interior Designing
Client Business: Client specializes in office interior designing. The client provides customized and turnkey solution to the customer’s interior designing needs.Their world class & eco-friendly designs have won them ‘Asia Design Excellence Award’ for Best Interior Designing Company at Singapore’ & also the ‘Best Interior Designers in Mumbai- 2015’ award.
Business Objectives: To develop a sustainable source of office interior design project inquiries, especially from Mumbai.
Our Solution: Client was very well aware of the advantages of digital marketing in today’s competitive field. He approached us for a digital marketing solution.
We studied their services and how they are different from other interior design service providers. Their USP is on-time project delivery and customized services. They have worked with many global top-notch corporate. Their existing website did not reflect their credibility – the awards they had won, client list, testimonials, their work, etc. So the first thing we suggested them, was to make changes to the website to improve convertibility on the website. We revamped the website to highlight credibility of the client in office interior design space.
We identified the key search terms target customer might be using to search for office interior design service providers. We confirmed the same with client. We proposed SEO to generate a sustainable flow of genuine inquiries in the long run, as the client had originally expressed.
We did website SEO for key search terms finalized. Apart from that we initiated a customer education campaign through content marketing. We started an interior design blog on the website and promoted it on relevant discussion forums and social media. Our team arranged calls with client to discuss blog/article ideas and get a glimpse of how things work on their end.We had an exclusive talk with the client to know about their customer case studies.
What We Did:
- Website Revamp
- Blog & Content Marketing
- Facebook Page Optimization
- Implemented online budget calculator
Results achieved: Google #1 ranking for 10+ key search terms. Google became a sustainable source of leads for the client generating inquiries up to 10000 sqft of office space.