Digital Marketing for Technology and IT Companies
Paarami understands that marketing for Technology and IT companies have typical challenges of any B2B business. Huge investment that has already gone in research & development, tight marketing budgets, multi level and time consuming buying decision making, reaching to global clients, dependency on affiliate network are few main hurdles marketing managers of technology companies has to deal with.
What makes digital marketing for technology companies different is need of in depth understanding of technology product domain, being able to simplify the complex functionality, influence of IT department in buying process, intra-organizational resistance to adopting to technology revamps/ upgrades, identifying business applications of the product to various industries and domains, the tech company be able to play the role of consultant and provide comprehensive solution and long term support.
Why going digital is the best choice for B2B Technology Companies