Digital Marketing Case Study of a two wheeler Bike Seat Cover Company
Industry: Two wheeler bike accessories
Client is the manufacturer of two wheeler bike seat cover. They are the official suppliers to Honda and TVS motors. Their product is new & unique in its own kind. They offer seat covers for various bike models.
The client wanted to recreate its website & develop an ecommerce store for their products. They wanted awareness & visibility for their product online.
We interacted with the client and understood their product features. We emerged with the understanding that there is less competition in the market. This seat cover with its unmatchable features was sure to create a buzz. We created a website displaying all its features & products, i.e. an ecommerce store online of the product with videos & testimonials.
Things we did:
We created a user friendly and mobile friendly e-commerce website and categorized bike seat cover as per bike brands. We highlighted its features and positioned it as the most unique seat cover in India with its USP. We also added videos and testimonials on the website to increase credibility and awareness about the product.
Our team identified the right influencers in their industry relevant to the product. For example, connecting with famous facebook pages& admins of groups/communites popular among the bike riders. We then involved these influencersin their product launch event promotion.
Social Media Management:
Through our social media activities we established Joyride as a full – fledged brand online. In this way, we contacted the audience in real time. Apart from regular postings, we also conducted contests, thus increasing their reach & engagement on social media.
The chat support installed on their website generated more than 100 inquiries for them in a short span of time.
We diversified their paid advertisement promotion across different channels online such as Facebook, Google, Instagram & YouTube. Thus, generating substantial amount of business for our clients. Also by doing so we reached to almost 1 crore people!
Facebook& Instagram marketing & page maintenance:
We reached the potential audience by making the brand presence on Facebook and Instagram. Regular postings and update with ads helped us attract our new audience online. This increased the brand awareness and overall website traffic.
YouTube marketing & page maintenance:
People love videos, and we utilized the fact! Joyride’s video channel had different genres of videos like Seat cover installation guide, testimonials, product, etc. Video ads helped us gain more visibility online.
Screenshots of website created by us: