Digital Marketing Case Study of a Health Insurance Service Provider company
Industry: Health Insurance
Our client is a Health Insurance & Claim Settlement Expert. They offer health policies for individuals, families, senior citizens, and children & for critical illnesses. Their USP is claim settlement. They have settled 1800+ Claims of worth over 10 crore for 6000+ happy clients.
To generate business inquiries from local audience.
Earlier the main business source for the client was referrals. The client – the business owner, had a good rapport with existing clients. New business was flowing solely due to owner’s goodwill. We recommended the owner to get away with this goodwill based model, and establish his company as a brand. This was essential to develop new sources of business.
We brainstormed and came up with a brand name. Designed the logo, stationary and other collaterals. We revamped the website to reflect new brand identity. We shot testimonial videos of his happy customers and used those on the website to establish client’s credibility. We made sure that all his credibility (number of years of experience, work done, clients) is highlighted on the website. We also made educational videos where the client shared his learnings from his number of years of experience and also expressed the need of creating awareness of health insurance policies.
We continued customer education with a series of blog articles on health insurance policies & processes. We promoted the articles & videos on Q & A sites like Quora. This helped in website SEO and gaining organic traffic to the website.
As the brand and also the website was new, we recommended client to go for paid online advertising to create visibility for the brand. We launched promotional campaigns on Google & Facebook.
As client had strong customer base, we suggested client to deep digger into it to get more referrals. We started weekly email campaign to customer base and asked them share those among their friends families. This gave us increased reach through trusted partners.
What We Did:
- Branding – Brand Name, Logo, Stationary Design, Collateral Design
- Website Development
- Testimonial Videos
- Business Videos
- Email Marketing
- Social Media Optimization
- Paid Advertisement
- Blog Writing
- Content Promotion