Digital Marketing Budget Allocation

Digital Marketing Budget AllocationTo cook a dish, one not only needs the step by step receipe but also the exact proportions of each ingredient that goes into giving the right flavours to the dish. Similarly, while initiating your digital marketing activities do not simply follow the herd but plan each move aligned to the outcomes you desire.

Here is a digital marketing budget allocation blueprint to assist you start with digital marketing. This has been formulated for maximizing output in optimum budgets. Based on short or long term marketing goals you may distribute your digital marketing budget as below:

TasksBudget Allocation
Web Development and Initial Analysis10.00%
SEO10.00%
PPC75.00%
Email5.00%
Social Media0.00%
Mobile0.00%
Content marketing0.00%
Total100%
TasksBudget Allocation
web development and initial Analysis10.00%
SEO30.00%
PPC30.00%
Email5.00%
Social Media15.00%
Mobile5.00%
Content marketing5.00%
Total100%
TasksBudget Allocation
web development and initial Analysis10.00%
SEO30.00%
PPC15.00%
Email5.00%
Social Media25.00%
Mobile10.00%
Content marketing5.00%
Total100%
TasksBudget Allocation
Web Development and Initial Analysis37.00%
SEO37.00%
PPC9.00%
Email5.00%
Social Media29.00%
Mobile5.00%
Content marketing5.00%
Total100%
Before you accept these numbers and work upon it, we suggest you talk to one of our experts. Some of the factors like, target geography, industry competition in digital media, allocation of budget to digital marketing out of total marketing budget, revenue of the organisation, the nature of business; plays important role while deciding on a budget.