Checklist to develop the ‘Best Website’ ever!
The effectiveness of a web design is determined by the number of individuals visiting the website. Some web designers are capable of creating magic with their websites such that visitors repeat visits several times of the week. At the same time there are websites which do not create such an impact on the visitors. It all depends on the web development company hired to build your website.
Following is the checklist to be adopted to develop the best website ever for any business.
Most websites fail to attract visitors due to lack of clear positioning or due to lack of focus. Any company involved in web development has to design the website in such a way that it conveys your message effectively in a few words. The creativity of the web development team in designing an effective tagline, positioning statement and reassurance statement becomes highly crucial in this context.
The website should be menu driven, uncluttered and easy to use for the average visitor. Adequate attention should be paid by web designers with regard to link location and type of pages to be linked. Providing an overall site map, designing clickable buttons, search boxes, speedy visit drop down menus will be helpful.
The website should provide all the information about the company, their products, contact person etc to the visitors in simple language. The content of the website should interest the visitors and invoke repeat visits. The skill of the SEO experts will be highly valuable in this context.
Accessibility of the website from a web enabled device or a mobile phone of differing screen sizes will facilitate visitors on the go to browse through the website. The web development company should devise a responsive layout for the website as that makes it adjustable to multiple screen widths.
Call to Action
Apt statements that will invoke an action from the visitor have to be placed at the right places. There are no laid down rules to an effective call to action. The set of key words that evoke the required response have to be used for your website. The sizes, color, placement of these words all make a difference.
A good or reputed website attracts more visitors. A web designer can enhance the website’s credibility by incorporating client testimonials, achievements and industry recognition in the website design. Having verified links, clear contact information, grammatically correct content which is error-free also go a long way in enhancing the credibility of the website.
Websites should always have updated content; visitors will skip websites which contain old and stale content. Web developer has to ensure that information on the website, blog is kept up-to-date.
Effective communication tools have to be provided to the users of the website. These can be in the form of email, live chats, forms, forums or encouraging comments from the user. Ratings and reviews on a particular product line or service can also be asked from the user. Sometimes offline communication mode like the telephone can also help in this regard.
Integration of Social Media
Social media should be seamlessly integrated into your website in order to advance your website traffic. Use of social share buttons for making website content shareable, providing login through social media profiles, use of social videos, integrating apt social widgets such as the ‘Like Box’ of Facebook are just some of the ways of adopted by the SEO experts in this regard.
Brand consistency has to be maintained. Using consistent color ranges, a single logo on relevant marketing materials, single typeface with a common design style helps as all the visual material is associated with the core brand proposition. If this is done rightly, the consistency enhances the clarity and purpose of your website and consequently the trust and loyalty of your potential customers.
Designing websites is no easy task; a lot of things have to be noted and made sure are got done. Web design checklists make this task much easier and ensure that no vital part of the website design from content to accessibility to navigation to standards gets overlooked.