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Influencer Marketing to Help Your Business in 2017!

Influencer Marketing to Help Your Business in 2017!Influencer marketing has become the latest buzzword for brand promotion in the industry. In today’s world of digital marketing, influencer recommendations are being increasingly seen as honest opinions of the brand or product and passionate drivers for the purchase decision. There has been a shift in deciding the influencer status, with greater focus on ‘everyday individuals’ who are non-celebrities but have maximum social media following rather than using journalists or celebrities. Influencer Marketing Entrenching its Foothold in 2017 Buyers of today are fed up of screen or newsprint ads, viewing them as intrusion into their life. They would rather prefer making the buying decision based on experiences of consumers similar to them; who have bought and used the product. This is influencer marketing. The influencer’s social media following becomes the target audience for the product to be marketed.Higher the following, greater is [...]

Pinterest marketing for business

Pinterest marketing for business Today every business uses Social media marketing for improving website traffic and visibility. When it comes to marketing your business, social media engagement is the best way to go. Some of the popular social media networks such as Facebook, Twitter, LinkedIn, Instagram and YouTube have demonstrated the power for social media to influence audience online. Business owners promote their businesses socially by sharing their products and services with followers. Worldwide, there are over 1.39 billion monthly active Facebook users in which 890 million people log onto Facebook daily. Instagram now has over 300 million members who share more than 70 million photos and videos each day. LinkedIn has around 348 million registered users and over 5 million businesses have set a company page on the platform. Let’s introduce a new trend for your social media engagement. Pinterest marketing! What is Pinterest? Pinterest is a visual discovery, [...]