Resort Marketing

/Resort Marketing

Does your resort really need a mobile website?

Does your resort really need a mobile website? May be NO or may be YES. Everyone is talking about surge in Smartphone usage and importance of having mobile website for a business. But only YOU are the right person to decide what best suits your type of business. Answer below 5 questions and decide for yourself. 1. How is 2G, 3G mobile internet connectivity where your target customer resides? Smartphone sales have increased many folds in recent years even in rural areas but not the 2G & 3G mobile internet coverage. Lack of infrastructure has crippled the mobile internet technology which otherwise would have opened up inaccessible markets leading to a new consumer revolution. If the geography your target customer belongs to has no or poor 2G, 3G connectivity, a mobile website for your resort is a clear NO NO. You can skip reading further… 2. What time of the [...]

Quick Steps to design Customer Experience

Quick Steps to design Customer Experience How to design a customer experience? What are the steps to follow to design a customer experience? How do we cause repeat customers in our resort? In this article we have attempted to share with you some tips and steps, which help you get these answers. Continuing with our last article on marketing through operational excellence here we share some tips to designing your guest experience. Step 1 | Identify customer interaction checkpoints Find out the check points where customer interaction happens and design the customer experience at every point. So his experience on your website could be one of the checkpoint, his interaction with your marketing team handling social media could be another checkpoint, his interaction with your inbound sale agent could be another interaction and so on Step 2 | Identify value enhancers & value destroyers Find out which are the value [...]

Fix the occupancy concern!

Fix the occupancy concern! The vacation culture is catching up in India, and people always in hunt for the best of the holiday destinations around the vicinity. Many entrepreneurs and business houses have invested in developing beautiful properties to cater to this new era. While the metro crowd dwells on the “weekend getaways”, the resort management is now troubled with the concern, how to increase weekday occupancy? Or also non-peak season occupancy?? An immediate and quick fix to this problem, is heavy investments in marketing to acquire new customers or running discount schemes. None of this is entirely wrong; we simply suggest taking a step back, analyzing the elements and then executing a focused strategy towards enhancing the occupancy of your resort forever. Focused marketing, involves working on your strengths and connecting to the customers with the highest probability of conversion. Below are few suggested categories one can focus while [...]