Digital Marketing Case Studies

/Digital Marketing Case Studies

Digital Marketing Case Study of a two wheeler Bike Seat Cover Company

Digital Marketing Case Study of a two wheeler Bike Seat Cover Company Industry: Two wheeler bike accessories Client Business: Client is the manufacturer of two wheeler bike seat cover. They are the official suppliers to Honda and TVS motors. Their product is new & unique in its own kind. They offer seat covers for various bike models. Business Objectives: The client wanted to recreate its website & develop an ecommerce store for their products. They wanted awareness & visibility for their product online. Our Methodology: We interacted with the client and understood their product features. We emerged with the understanding that there is less competition in the market. This seat cover with its unmatchable features was sure to create a buzz. We created a website displaying all its features & products, i.e. an ecommerce store online of the product with videos & testimonials. Things we did: Website Development: We [...]

Digital Marketing Case Study of Optician Software Solution Company

Digital Marketing Case Study of Optician Software Solution Company Industry: Software solutions Client Business: The client is an UK based ophthalmic software company. Their core expertise is in the ophthalmic sector. They provide the best ophthalmic software solution to opticians.They strive to provide the best ophthalmic software solution bytaking feedback from their end customer and nurturing & improving their practice management software. Client had a website which had been created 4-5 years back and were not happy with the overall outlook of the website. Business Objectives: The client wanted to redesign andre-launch their website with new look which can generate more awareness among the end users about their ophthalmic software solution. Our Solution: We held few meetings with client to understand their product, how it was different from others, features of existing products & its demand in the market. We analyzedthe flaws in their current websiteand restructured the design [...]

Digital Marketing Case Study of a Chocolate Ecommerce Shop

Digital Marketing Case Study of a Chocolate Ecommerce Shop Industry: Handmade Chocolate, Ecommerce Client Business: The client is a Handmade Chocolate specialist. She offers a variety of chocolates - white, milk, dark, fruit n nut, dryfruit bars, etc in attractive packagings made for occasions like festivals, birthdays & anniversaries and corporate events. The client sells the chocolates under brand name 'Handtouched'. The client had a logo and ecommerce website for the brand 'Handtouched' but was not happy with the logo and website design & working. She wanted to relaunch the brand with new logo & website. Business Objectives: To launch the brand and ecommerce shop to generate orders online. Our Solution: We held few meetings with client to understand her products, its differentiations, existing products' demands, her inspirations behind innovative products and other business drivers. We started with knowing her preferences for the logo. We sent her a questionnaire [...]

Digital Marketing to Promote Government of India scheme

Digital Marketing to Promote Government of India scheme Industry: Government Scheme Client Business: Sukanya Samriddhi Yojana, was launched by PM. Narendra Modi & is being managed by the India Post. It is a personal investment product for girl child, launched under Beti Bachao Beti Padhao campaign. This scheme was launched to ensure a bright future for every girl child in India. Business Objectives:Our client, Department of Post, was at task to open record number of Sukanya Samriddhi Accounts. Knowing the power and reach of social media, Postmaster General of Mumbai Postal region initiated launch of social media campaign to spread awareness about SSA scheme. Paarami was handed over the responsibility to manage this ambitious social media campaign. Our Solution:  We held meeting with key Mumbai Postal officials and understood their suggestion and expectations. With no paid budget allocated to promote the scheme, we came up with this unique proposition of [...]

Digital Marketing Case Study of a Health Insurance Service Provider company

Digital Marketing Case Study of a Health Insurance Service Provider company Industry: Health Insurance Client Business: Our client is a Health Insurance & Claim Settlement Expert. They offer health policies for individuals, families, senior citizens, and children & for critical illnesses. Their USP is claim settlement. They have settled 1800+ Claims of worth over 10 crore for 6000+ happy clients. Business Objectives: To generate business inquiries from local audience. Our Solution: Earlier the main business source for the client was referrals. The client – the business owner, had a good rapport with existing clients. New business was flowing solely due to owner’s goodwill. We recommended the owner to get away with this goodwill based model, and establish his company as a brand. This was essential to develop new sources of business. We brainstormed and came up with a brand name. Designed the logo, stationary and other collaterals. We revamped the [...]

Office Interior Design Company case study

Office Interior Design Company case study Industry: Interior Designing Client Business: Client specializes in office interior designing. The client provides customized and turnkey solution to the customer’s interior designing needs.Their world class & eco-friendly designs have won them ‘Asia Design Excellence Award’ for Best Interior Designing Company at Singapore’ & also the ‘Best Interior Designers in Mumbai- 2015’ award. Business Objectives: To develop a sustainable source of office interior design project inquiries, especially from Mumbai. Our Solution: Client was very well aware of the advantages of digital marketing in today’s competitive field. He approached us for a digital marketing solution. We studied their services and how they are different from other interior design service providers. Their USP is on-time project delivery and customized services. They have worked with many global top-notch corporate. Their existing website did not reflect their credibility - the awards they had won, client list, testimonials, their [...]

Digital Marketing Case Study of a Training Company

Digital Marketing Case Study of a Training Company Industry: Training & Education Client Business: Our client is a stock market expert. He conducts seminars on stock market basics, Futures & Options market, and on advanced concepts like the Elliott Wave Principle. Business Objectives: The client wanted increase participation in his training seminars. He also wanted to make his trading academy known online. Our Solution: Understanding stock market related topics are a little complicated, so we arranged a meeting with the client to understand his upcoming seminars & courses he offered. We understood why his seminars are superior over competitors. Collected video testimonials of his participants. We created a website reflecting all these points. What We Did: Brand Name Logo, Stationary Design, Collateral Design Responsive Website Google & FB Paid Advertisement Discuss this case study with us Download Digital Marketing Plan for an Educational Product [...]

Stem Learning Digital Marketing Case Study

Digital Marketing Case Study of an Educational Product Company Industry: Education Client Business: Client is in the business of innovative STEM (Science, Technology, Engineering & Math) working models. These working models can be installed in the form of Mini Science Centers at Schools or Mega Science Centers at district/city level. Client is the pioneer in installing mini science centers at schools in India. Mini Science Center includes 60 table-top interactive math & science working models/exhibits along with informational backdrops & user manuals. Business Objectives: Client wanted to expand his business by taking Mini Science center to every school in India. He identified 2 channels - Pan India distributor network and CSR Programs in the education sector. The client was very well aware of the advantages of digital marketing over traditional marketing. He contacted us through Google Search. Our Solution: We understood client's business model. Visited schools in Mumbai where Mini [...]

Resort Digital Marketing Case Study

Resort Digital Marketing Case Study Industry: Hospitality, Travel & Tourism Client Business: Client has a beach resort at Vengurla, Konkan. The resort flaunts 10 huts shaped air-conditioned cottages facing the Arabian sea. Their beach restaurant serves authentic Malvani food to its guests. Guests can indulge adventures like Kayaking, Cycling, Beach Camping, Swimming, Fishing and other Beach Sports. Business Objectives: Vengurla, not being a tourist destination, attracted fewer visitors to the resort. The Client wanted to build visibility of the resort among tourists planning vacation to Goa (Vengurla is 2-hrs drive from Goa). He wanted to attract more bookings – both in and off season. Our Solution: We got in touch with the staff & manager of the resort to understand what makes them stand apart from other resorts around that location. The manager told us about resort specialties guests loved the most. To subdue unknown resort location challenge, we came [...]